RightlookNews.com

At Rightlook.com, we love to hear how our professional training, equipment, supplies and business support have made the difference in a customer’s business. We received the following letter this week from Tyler Sigler of Brunswick, Maryland. Read on to hear about his positive experience with Rightlook.com, and his excitement to start his new business this spring… 

Dear Rightlook.com Team,

I attended the 2-day seminar November 18th and 19th and just wanted to tell you about my experience with your company. I plan on opening my own auto detailing business in the spring of 2007 which is the main reason I made the trip to Rightlook.com.

I started detailing vehicles for a car dealership in 1997 and ever since I have been fascinated by the industry. Before I came to Rightlook.com I had plenty of useful experience, but was without any form of professional training. I was an excellent detailer, but I was using many old fashioned methods that work well but aren’t as efficient.

After deciding that a fixed location was going to be too expensive, I began looking into a mobile operation. I was extremely skeptical because I have had the luxury of detailing vehicles in a dedicated wash bay.

Most searches on the internet brought up Rightlook.com, including some links regarding the detailing trailers. I called and spoke with Steve Drennon, one of Rightlook.com’s business consultants, and he briefly described the company’s purpose and pointed out the benefits of the trailers. He also sent me a brochure packet in the mail. I was extremely skeptical up until that point. Eventually I made a commitment to come out to California to attend the seminar and check out the trailer line.

I was absolutely blown away by what I learned at the seminar. The trainers are experienced and speak with authority. I learned an entirely different procedure in which to detail a car. Just knowing exactly where to start saves time and makes me more productive. I am using less product, less effort and FAR less water. All of your products are designed with efficiency in mind and produce real results.

I couldn’t have agreed with Mel Craig (Rightlook.com’s Director of New Business Development) more when he said that the sole purpose of detailing is to get the vehicle “back to new”. The premium dressing is without a doubt the best product I have used! When applied properly, it leaves a satin finish…just like a new vehicle. Same goes for the non-greasy leather conditioner. Smother leather seats and dash boards with high-gloss dressing makes any detail look low-rent.

Tools like the pressure washer, Cyclo polisher and carpet extractor make all the different in the quality of work. Before I attended the seminar, I was using a brush, bucket and wet/dry vac to shampoo carpets, leaving behind the soapy residue. I had been using a Porter Cable orbital polisher for the polishing (I’m still shaking!) but I always applied wax by hand. I often used expensive aerosol products for everything imaginable. I now realize the benefits of concentrated professional chemicals.

Your detailing seminar changed my old ways of thinking with regards to pricing and various services I can offer. I was taught that asking top dollar for my services is possible by educating the customer. I learned that experience, training and the fact that I will carry insurance can be used as powerful marketing tools. Without Mel’s advice, I would have always been trying to “undercut the competition” in the attempt to get more business.

Recently I purchased a Rightlook.com trailer with all the equipment necessary to start my business. Both my business consultant Steve Drennon and Stephen Bucharo in the manufacturing department have been extremely helpful in educating me on the use and maintenance of the equipment.

I feel that Rightlook.com has given me the proper information and training to call myself an auto detailing professional. Rest assured that I will be back for more products and training as time goes on. I am really glad I made the trip out to California to see what you guys are all about.

Sincerely,

Tyler Sigler

2007 is off and running, and the Rightlook.com staff is gearing up for our first Auto Detailing Seminar of the year. If you haven’t been to a 2-day auto detailing seminar hosted by Rightlook.com, you’ve got to try it out and see what everyone is talking about!

Join us for two days that are packed with information about the opportunities in the auto detailing industry. Seminar attendees learn valuable information about starting an auto detailing business, as well as how-to-detail tips, marketing techniques, ideas to build and grow their businesses and more! Highlights of the seminar include the fully narrated detailing demo, the hands-on time with auto detailing equipment like polishers, hot water extractors, ozone machine, etc., and the profit center demonstrations of paint touch up, wheel repair, ozone odor treatments, headlight restoration and more. The seminar is an amazing opportunity to learn about this exciting industry and get ideas that will help you succeed. It’s great for those brand new to detailing as well as experienced veterans who want to refresh their skills and learn ways to be more efficient and earn more money. Come spend the weekend with us and you will be amazed at what you learn!

Rightlook.com’s next seminar for professional auto detailing is scheduled for January 27 and 28. Space is limited, so call 1-800-883-3446 to speak to a business consultant and sign up now. Seminar registration is also available online. Call today to reserve your seat at the January Auto Detailing Seminar and make 2007 the year that your detailing business really takes off!

The new year is here, and there’s no better time to start that auto reconditioning business that you’ve been thinking about! Whether you’re interested in professiona Auto Detailing, Paint Touch Up, Paintless Dent Repair, Wheel Repair, Windshield Repair or Interior Repair, Rightlook.com has the training, equipment, supplies and support to help you get your business off to a great start. If you’re ready to be your own boss, call your own shots, schedule your own time, and enjoy the freedom of owning your own business, give the experts at Rightlook.com a call at 1-800-883-3446. We’re in business to help YOU be in business.

Happy New Year!

We are pleased to announce that Rightlook.com has relocated to a brand new facility! We are now located at:

8969 Kenamar Drive, Ste 113, San Diego, CA  92121

Our new headquarters features deluxe office and meeting space, a state-of-the-art manufacturing department, a larger warehouse, a custom-designed retail store filled with auto detailing and reconditioning items, and even a company gym for our employees! Rightlook.com has experienced phenominal growth in the last few years, so much so that we outgrew our old location on Miramar Road! Our new and improved facility will accomodate even more growth and will enable us to better server our customers. 

We’ll post photos of our new facilities on http://www.rightlook.com/ soon. If you’re in the San Diego area, stop by to check out our new and improved retail store with 100’s of detailing products! We’ll even give you a tour of our offices and our trailer manufacturing department! Stop in and see us soon! 

OK, whether you want to admit it or not, the month of December is here. And that means it’s time to get busy with your holiday shopping! But don’t stress out! Rightlook.com has a quick and easy solution for all the automotive reconditioning buffs on your list…the Rightlook.com Gift Card! Available in any denomination and good for purchases in our retail store, on the phone or online, Rightlook.com Gift Cards make the perfect holiday gift! So make your list, check it twice, and then click here to buy Gift Cards online. You can also call your Rightlook.com Business Consultant at 1-800-883-3446 to purchase Gift Cards over the phone. Happy shopping!

Did you know that you can transform your trailer, truck or van into a mobile billboard by adding custom graphics? It’s easy with the help of the professional designers on the Rightlook Creative team. Put your mobile rig to work for you by advertising as you drive to and from jobs. At Rightlook Creative, we specialize in custom graphic design and can create a look that will set you apart from your competition.

Check out our photo gallery of custom designed trailer graphics we’ve done for our customers! And remember, Rightlook Creative not only offers custom design services, we also offer printing and installation of custom graphics. We even do full vehicle wraps!

Call Jesse, the Creative Director for Rightlook Creative, at 1-800-883-3446 today to learn how custom graphics can enhance your professional image and increase your visibility. With Rightlook Creative, it’s easier than you think to have slick, eye-grabbing custom graphics!

We finished up another successful Paintless Dent Repair (PDR) class today. The students were here for 7 days of training and learned on both panels and on actual vehicles. It’s a challenging week, but the students leave feeling confident that with a little more practice, they can start their new career as PDR techs.

If you have been thinking about getting started with PDR, Rightlook.com is the place for you! We offer a comprehensive 7-day, hands-on PDR course that is the best in the industry! We also offer a complete line of tools and accessories, making us your one-stop shop for everything you need for PDR. Contact a Rightlook.com Business Consultant at 800-883-3446 for more information about the training program and to find out the availability for upcoming classes. Hope to see you here soon!

Well folks, we did it again! Rightlook.com made the list of the Top 100 Fastest Growing Private Companies in San Diego for the 3rd year in a row. This year we ranked at #43, putting us in the top 50 once again! The San Diego Business Journal publishes the list of fast growing companies each year, ranking companies based on growth in both revenue and employee size over a three-year period. Rightlook.com exhibited more than 87% growth over the last 3 years! Rightlook.com has been honored in the Top 100 every year since the San Diego Business Journal began publishing the list in 2004.

This year we celebrated with other honorees at an outdoor awards ceremony at the San Diego Marriott Hotel and Marina. Jerry Sanders, Mayor of San Diego, was the featured speaker at the poolside VIP reception prior to the awards presentation. Then the party moved to the 4th floor outdoor terrace where the honorees waiting anxiously to learn where they ranked on this year’s list. The countdown began with #100 and ended with #1. And right in the middle at #43 was Rightlook.com! It was great to cheer as Stephen Powers went to the podium to receive the award.

Being a part of this prestigious list is quite an accomplishment, especially for the 3rd year in a row. It shows that Rightlook.com is a stable, healthy and growing company, attributes that help our customers feel confident when doing business with us. It’s also great to be recognized not just as a leader in the auto reconditioning industry, but as a leader in the San Diego business community. We have big plans for Rightlook.com in the coming year, so look for us on the Top 100 list again in 2007!  

The Rightlook Radio hosts were back in the studio this week and have turned out another great show! Click here to take a listen!

In show #8 Stephen and Mel talk with Catherine Piepenbrink, VP of Operations for Rightlook.com, about the important topic of human resources. Recruiting, interviewing and hiring new employees is one of the biggest challenges facing small business owners today. But Catherine takes the guesswork out of the process. She shares tips for writing effective ads for newspaper classifieds and online job sites, interviewing techniques and things to keep in mind when making an offer of employment. Catherine also warns about the legal issues of human resources and gives examples of discriminatory and “off-limits” questions that are illegal for employers to ask in a job interview. It’s great info for ANY business owner! Click on over to RightlookRadio.com and check out this latest podcast.

We have added an exciting new course to the hands-on training we offer here at Rightlook.com. Now you can learn professional Wheel Repair in addition to Auto Detailing, Paint Touch Up, Paintless Dent Repair, Interior Repair, Windshield Repair and Headlight Restoration.

Wheel Repair is a popular and profitable add-on for auto reconditioning professionals, and pairs especially well with Auto Detailing and Paint Touch Up. Professionals looking to add Wheel Repair to their menu of services can now turn to Rightlook.com as their one-stop source for training, equipment, supplies and support.

If you are interested in learning professional Wheel Repair you can receive hands-on training in a 2-day course offered at our headquarters in San Diego. The class includes the study of basic wheel technology, information on the benefits and limitations of Wheel Repair, and hands-on instruction in the steps in repairing curb rash, nicks, scratches, bead damage, and minor rust. Suggested pricing for Wheel Repair is also covered in the course, as well as tips for proper maintenance of Wheel Repair equipment. Our classes are held on a regular basis and always kept small to ensure plenty of one-on-one instruction with the trainer.

As usual, we also offer professional equipment and supplies for Wheel Repair, making Rightlook.com your complete source for everything you need to get your business going. Call us at 1-800-883-3446 to learn more about the new Wheel Repair program, and to check pricing and availability for the next hands-on course. We’d love to have you join us for training!