RightlookNews.com

Rightlook.com is thrilled to announce our latest new product: The WheelRight Wheel Repair Machine! This compact, state of the art machine makes Wheel Repair faster and easier, allowing you to make more money in less time. Check out these great benenfits of the WheelRight:

• There’s no need to bend and reach and angle your way through tough wheel repair jobs. The WheelRight™ rotates the wheel for you with just a click of the foot pedal.

• The WheelRight™ provides for a superior quality repair that far exceeds those done with traditional Wheel Repair techniques.

• The WheelRight™ allows repairs to be done in less time and without removing the wheels from the vehicle, making other time-consuming Wheel Repair techniques obsolete.

• With the WheelRight™, most repairs can be completed in about 30 minutes per wheel!
Rightlook.com also offers a complete Wheel Repair System that includes all the supplies and toners for conducting professional Wheel Repair. Just add on the WheelRight Machine, and you’ve got a deluxe Wheel Repair set up that is ready to go! The Rightlook.com hands-on Wheel Repair Training Course is offered on a regular basis, and will teach you the skills and techniques to be successful in this growing and profitable industry. Call us today at 800-883-3446 to learn about financing for training and upcoming class dates!

Over and over again, we hear from students who have attended our seminars and professional training courses and are implementing techniques they learned there to improve their auto reconditioning businesses. Most are amazed that they can significantly increase their profits simply by upselling and cross-selling additional reconditioning services to their existing customers. This practice can convert a “detailer” to a “full-service auto reconditioning professional.”

Take the following letter we received from the folks at Elite Mobile. It’s a great example of the immediate effect that proper upselling and cross-selling can have on a business…

Dear Rightlook.com,

We at Elite Mobile wanted to say thank you for all the information that we received from the 2-day seminar that we took at Rightlook.com. We were given so much information on how to run a successful detailing business. We have been in business for 3 years prior to attending the seminar, and we were reassured from you that we are doing things the right way. To hear you tell us about the follow-through and the customer relations ideas that we already had in place was great. I said to myself that day, “Take a bow! You’re doing a good job.”

The thing that my husband, the owner of our company, liked the best was the information you gave to upsell additional products and services, such as sealant, fabric protectant and leather conditioning. Using the techniques you taught, we made back the price of the seminar three times over in just two business days! We have now taken our company from a 50 car-a-week “wash only” company to a 5 to 10 car-a-week “reconditioning company” with a lot of upsales on additional products.

As a matter of fact, we just did a job for a construction company that was grading the track for the NHRA at the Fiarplex in Pomona, CA. The customer called and wanted to clean up his trucks for the start of the race. I went out and did an estimate, had him sign the contract and my guys started on the vehicles on the 16th of May. He was so impressed with the knowledge that we had regarding the products and stages of paint that we learned from Rightlook.com, that he did not hesitate to write the check for the amount of $4000.00! The the customer called us 2 days later and had us detail his F350, F150 and his Trailblazer!

We at Elite do not think that we could have changed our company around to be a reconditioning company that fast, or demanded the amount of money we are now so rightfully due, without the knowledge we got from Rightlook.com. We will continue to recommend Rightlook.com to anyone we know. We look forward to taking the 4-day auto detailing training class to get more information so we may better educate ourselves and our customers, and continue to grow our business.

Again, thank you!

~ Marla Portugal, “Elite Mobile Auto Detailing, Inc.”

We are proud to introduce a new large capacity hot water carpet extractor that is sure to be a hit among professional auto detailers! The DE1113 13 Gallon Extractor is a high capacity, commercial-grade machine, perfect for the busy shop or high-volume mobile operation. With a powerful 3-stage vacuum motor, a 1200 watt in-line heater and 137 inches of wather lift, this professional unit is the workhorse that every busy detail operation depends on. This unit is on its way to becomming a Rightlook.com Best Seller! Visit www.rightlook.com to check out this new 13 Gallon Extractor, or the rest of our line of professional hot water carpet extractors.

Dave Knox, owner of 808 Details in Hawaii, was already running a successful detailing business before he came to Rightlook.com for professional training. Since he had experience detailing professionally, Dave hoped his training would go beyond the basics and teach him advanced techniques based on real-world challenges so he could take his business to the next level.

The 4-day professional detail training program at Rightlook.com did not dissapoint this saavy detailer. Below Dave shares his comments about his training experience at Rightlook.com… 

“Without a doubt, the Rightlook.com auto detailing class gave me a boost in my knowledge and my confidence. I was extremely impressed with the way Mel and Mike trained, both in the classroom and out in the shop on actual vehicles. My detailing business was already off the ground and running before I attended training, so I was hoping to learn more technical and advanced aspects of auto detailing. Mel and Mike gave me the training I was looking for, which will only accelerate my ability to be more effective and efficient in my work.

As a mobile detailer already in business, I was really looking for field knowlege when I came for training at Rightlook.com. I brought a list of technical questions and “what-ifs” with me, and by the end of the 4-day training class, all my questions were answered. The instructors told me on several occasions that I could call for support as I grow in business…You can count on that! I couldn’t have made a better decision going to Rightlook.com for professional detailing training.

Mahalo nui loa - Thank you very much.”

~ Dave Knox, “808 Details”

Get a fresh start to your marketing efforts at Rightlook Creative with a good logo!

A good logo for your business is the basic building block and foundation for your company image. An effective and creative logo is memorable and makes your company look more professional to your customers. It immediately identifies your brand and over time, establishes a sense of quality and confidence your customers can expect whenever they see it. Moreover, a creative logo will help you to differentiate your company from the competition. All of your other marketing materials center around this key visual element.

Does your logo need a redesign? Rightlook Creative specializes in designing customized logos for the automotive reconditioning industry. Rightlook Creative also specializes in a variety of other creative services such as business cards, website design, ads, catalogs, letterheads, brochures, flyers, posters, door hangers, postcards, greeting cards, apparel, vehicle graphics and much more! We offer a total package of services that will set your company apart and sell!

The Rightlook Creative team includes experienced professional graphic designers who know and understand your industry. Check out the Creative Services section at www.rightlook.com, or call 1-800-883-3446 to set up an appointment with a consultant and get started today!  

Have you shopped in Rightlook.com’s new detail store yet? If you are in the San Diego area, you’ve got to check it out! See the latest in detail equipment and supplies, including polishers, extractors, pressure washers, and of course the Rightlook.com custom formulated line of detail chemicals. We even have a detail trailer on display in the showroom! Andy Pendleton, our store manager, will take good care of you. And if you’re nice, he’ll even demonstrate products for you!

The store is located at 8969 Kenamar Drive, San Diego, CA  92121. Click here for a map. Store hours are Monday - Friday from 8 am until 5 pm, and on Saturday from 8 am until 1 pm. Come on by and check it out!

For a limited time, all customers placing orders of $100 or more in the Rightlook.com retail store will receive a FREE Rightlook.com limited edition T-shirt! Stop by today to get yours absolutely FREE!

As always, we are thrilled to hear from our customers who have had exceptional experiences when dealing with our staff. Here is the latest from our mailroom… 

Dear Stephen,

As you may remember, last year I purchased a trailer from Rightlook.com, and then again this year I purchased the 8400 trailer. Also during the past two years I have repeatedly purchased numerous products from your company.

I am writing this letter to let you know that you have an extremely valuable asset in your customer service/sales department. Andy Pendleton is the epitomy of excellent customer service. His follow through is admirable. On numerous occasions I have encountered situations during a detail where I did not know what to do and as a result, I called Rightlook.com and asked for Andy. Every time this man has “saved the day.”

Without being too verbose and long winded, I just want to express my gratitude for Andy and the service he provides.

Thank you very much,

William (Randy) Holland, Quick n’ Clean

At Rightlook.com, we love to hear how our professional training, equipment, supplies and business support have made the difference in a customer’s business. We received the following letter this week from Tyler Sigler of Brunswick, Maryland. Read on to hear about his positive experience with Rightlook.com, and his excitement to start his new business this spring… 

Dear Rightlook.com Team,

I attended the 2-day seminar November 18th and 19th and just wanted to tell you about my experience with your company. I plan on opening my own auto detailing business in the spring of 2007 which is the main reason I made the trip to Rightlook.com.

I started detailing vehicles for a car dealership in 1997 and ever since I have been fascinated by the industry. Before I came to Rightlook.com I had plenty of useful experience, but was without any form of professional training. I was an excellent detailer, but I was using many old fashioned methods that work well but aren’t as efficient.

After deciding that a fixed location was going to be too expensive, I began looking into a mobile operation. I was extremely skeptical because I have had the luxury of detailing vehicles in a dedicated wash bay.

Most searches on the internet brought up Rightlook.com, including some links regarding the detailing trailers. I called and spoke with Steve Drennon, one of Rightlook.com’s business consultants, and he briefly described the company’s purpose and pointed out the benefits of the trailers. He also sent me a brochure packet in the mail. I was extremely skeptical up until that point. Eventually I made a commitment to come out to California to attend the seminar and check out the trailer line.

I was absolutely blown away by what I learned at the seminar. The trainers are experienced and speak with authority. I learned an entirely different procedure in which to detail a car. Just knowing exactly where to start saves time and makes me more productive. I am using less product, less effort and FAR less water. All of your products are designed with efficiency in mind and produce real results.

I couldn’t have agreed with Mel Craig (Rightlook.com’s Director of New Business Development) more when he said that the sole purpose of detailing is to get the vehicle “back to new”. The premium dressing is without a doubt the best product I have used! When applied properly, it leaves a satin finish…just like a new vehicle. Same goes for the non-greasy leather conditioner. Smother leather seats and dash boards with high-gloss dressing makes any detail look low-rent.

Tools like the pressure washer, Cyclo polisher and carpet extractor make all the different in the quality of work. Before I attended the seminar, I was using a brush, bucket and wet/dry vac to shampoo carpets, leaving behind the soapy residue. I had been using a Porter Cable orbital polisher for the polishing (I’m still shaking!) but I always applied wax by hand. I often used expensive aerosol products for everything imaginable. I now realize the benefits of concentrated professional chemicals.

Your detailing seminar changed my old ways of thinking with regards to pricing and various services I can offer. I was taught that asking top dollar for my services is possible by educating the customer. I learned that experience, training and the fact that I will carry insurance can be used as powerful marketing tools. Without Mel’s advice, I would have always been trying to “undercut the competition” in the attempt to get more business.

Recently I purchased a Rightlook.com trailer with all the equipment necessary to start my business. Both my business consultant Steve Drennon and Stephen Bucharo in the manufacturing department have been extremely helpful in educating me on the use and maintenance of the equipment.

I feel that Rightlook.com has given me the proper information and training to call myself an auto detailing professional. Rest assured that I will be back for more products and training as time goes on. I am really glad I made the trip out to California to see what you guys are all about.

Sincerely,

Tyler Sigler

2007 is off and running, and the Rightlook.com staff is gearing up for our first Auto Detailing Seminar of the year. If you haven’t been to a 2-day auto detailing seminar hosted by Rightlook.com, you’ve got to try it out and see what everyone is talking about!

Join us for two days that are packed with information about the opportunities in the auto detailing industry. Seminar attendees learn valuable information about starting an auto detailing business, as well as how-to-detail tips, marketing techniques, ideas to build and grow their businesses and more! Highlights of the seminar include the fully narrated detailing demo, the hands-on time with auto detailing equipment like polishers, hot water extractors, ozone machine, etc., and the profit center demonstrations of paint touch up, wheel repair, ozone odor treatments, headlight restoration and more. The seminar is an amazing opportunity to learn about this exciting industry and get ideas that will help you succeed. It’s great for those brand new to detailing as well as experienced veterans who want to refresh their skills and learn ways to be more efficient and earn more money. Come spend the weekend with us and you will be amazed at what you learn!

Rightlook.com’s next seminar for professional auto detailing is scheduled for January 27 and 28. Space is limited, so call 1-800-883-3446 to speak to a business consultant and sign up now. Seminar registration is also available online. Call today to reserve your seat at the January Auto Detailing Seminar and make 2007 the year that your detailing business really takes off!

The new year is here, and there’s no better time to start that auto reconditioning business that you’ve been thinking about! Whether you’re interested in professiona Auto Detailing, Paint Touch Up, Paintless Dent Repair, Wheel Repair, Windshield Repair or Interior Repair, Rightlook.com has the training, equipment, supplies and support to help you get your business off to a great start. If you’re ready to be your own boss, call your own shots, schedule your own time, and enjoy the freedom of owning your own business, give the experts at Rightlook.com a call at 1-800-883-3446. We’re in business to help YOU be in business.

Happy New Year!