Over and over again, we hear from students who have attended our seminars and professional training courses and are implementing techniques they learned there to improve their auto reconditioning businesses. Most are amazed that they can significantly increase their profits simply by upselling and cross-selling additional reconditioning services to their existing customers. This practice can convert a “detailer” to a “full-service auto reconditioning professional.”
Take the following letter we received from the folks at Elite Mobile. It’s a great example of the immediate effect that proper upselling and cross-selling can have on a business…
Dear Rightlook.com,
We at Elite Mobile wanted to say thank you for all the information that we received from the 2-day seminar that we took at Rightlook.com. We were given so much information on how to run a successful detailing business. We have been in business for 3 years prior to attending the seminar, and we were reassured from you that we are doing things the right way. To hear you tell us about the follow-through and the customer relations ideas that we already had in place was great. I said to myself that day, “Take a bow! You’re doing a good job.”
The thing that my husband, the owner of our company, liked the best was the information you gave to upsell additional products and services, such as sealant, fabric protectant and leather conditioning. Using the techniques you taught, we made back the price of the seminar three times over in just two business days! We have now taken our company from a 50 car-a-week “wash only” company to a 5 to 10 car-a-week “reconditioning company” with a lot of upsales on additional products.
As a matter of fact, we just did a job for a construction company that was grading the track for the NHRA at the Fiarplex in Pomona, CA. The customer called and wanted to clean up his trucks for the start of the race. I went out and did an estimate, had him sign the contract and my guys started on the vehicles on the 16th of May. He was so impressed with the knowledge that we had regarding the products and stages of paint that we learned from Rightlook.com, that he did not hesitate to write the check for the amount of $4000.00! The the customer called us 2 days later and had us detail his F350, F150 and his Trailblazer!
We at Elite do not think that we could have changed our company around to be a reconditioning company that fast, or demanded the amount of money we are now so rightfully due, without the knowledge we got from Rightlook.com. We will continue to recommend Rightlook.com to anyone we know. We look forward to taking the 4-day auto detailing training class to get more information so we may better educate ourselves and our customers, and continue to grow our business.
Again, thank you!
~ Marla Portugal, “Elite Mobile Auto Detailing, Inc.”